marketing

You can test how well PPC works for you with a very short test, $100-$200.

I recommend going with Google/Yahoo Paid advertising for it's wider audiences.

Create your most compelling ad copy and target popular keywords in your space.

Implement the conversion tracking code provided by Google / Yahoo on your "thank you" / sales lead page.

You'll be able to determine the ROI of PPC within a short time, and short spend.

Hope this helps!

Source(s):

100% of my online budget (over $4MM) goes to online advertising annually. I can appreciate the need for other ad media, but online is the most measurable. And, results are immediate -- change on the fly can make or break $1000s at the end of the day. That's one downside of one-time ads, once they're out, it's a game of wait and <a href="http://www.diamondlinks.net">link building service</a>